How we started...
A non-profit organization focusing on ethics and economics – who is behind it and how did it happen?
The organization founder and former entrepreneur Christian Steinberg and the executive director, former consultant and journalist, Dr. Jesco Kreft came up with the idea in 2005. The cornerstone was economic understanding combined with a shared normative mindset. This mixture, which leads to the conviction that moral problems have to be be translated into an economic language in order to be handled by an economic system, is reflected not only in our mission. It is also the central theme which goes through all our projects and thus shapes our work.